The Food Safety and Standards Authority of India (FSSAI) has issued a significant directive. It immediately halts the use of the term ‘ORS’ (Oral Rehydration Solution) on food product labels and in advertisements. This FSSAI ORS ban marks a crucial step, preventing consumer deception. The regulator states that using ‘ORS’ in any capacity, even with prefixes, suffixes, or within trademarked names, misleads consumers. Such practice violates the Food Safety and Standards Act, 2006.
Understanding the FSSAI ORS Ban
Previously, FSSAI had permitted ‘ORS’ on labels. This was subject to a disclaimer indicating the product was not a WHO-recommended ORS formula. However, a recent review concluded that these practices are inherently misleading. They constitute “false, deceptive, ambiguous and erroneous names/label declarations.” Therefore, FSSAI withdrew all previous directives from July 2022 and February 2024. This regulatory shift ensures greater transparency for consumers.
Consequently, any food product using ‘ORS’ will now be considered misbranded and misleading. This invites punitive action under the FSSAI Act 2006. Food Business Operators (FBOs) must promptly remove ‘ORS’ from all product names. This applies whether used standalone, with prefixes/suffixes, or as part of a trademark. Strict compliance with existing labelling and advertisement requirements is mandatory. Notably, a separate April 8, 2022, direction regarding misleading advertisements of ORS substitute products remains in effect.
Implications for Food Business Operators
FBOs must thoroughly review their product portfolios and marketing materials. This ensures adherence to the new FSSAI guidelines. Ignoring this directive could lead to severe penalties. These include fines and product recalls. The FSSAI’s stance emphasizes consumer protection above all else. Consequently, businesses should innovate in their product naming. They must avoid potentially deceptive health claims. This change underscores the importance of accurate representation in the food industry. Producers should prioritize clear and truthful communication with customers, fostering trust and compliance.
Frequently Asked Questions
Q1: What is the FSSAI’s new directive regarding ‘ORS’ on food products?
A1: The FSSAI has banned the use of the term ‘ORS’ (Oral Rehydration Solution) on all food product labels and in advertisements, effective immediately. It considers such practices misleading to consumers.
Q2: Why did FSSAI reverse its previous stance on ‘ORS’ labeling?
A2: After reviewing the matter, FSSAI concluded that even with disclaimers, using ‘ORS’ on food products is misleading and constitutes false, deceptive, and erroneous declarations, violating the Food Safety and Standards Act, 2006.
Q3: What are the consequences for Food Business Operators who continue to use ‘ORS’?
A3: Products using ‘ORS’ will be considered misbranded and misleading, making them liable for punishment under the FSSAI Act 2006. FBOs are directed to immediately remove the term from all products and marketing materials.
References
- FSSAI bans use of ‘ORS’ on food products, withdraws earlier orders allowing termwith disclaimers – ETHealthworld
- Food Safety and Standards Authority of India (FSSAI). Official Orders and Directives.
- The Food Safety and Standards Act, 2006.
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